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Monday
Jul132009

Multiple Country Paid vs Free Chart  

It's been almost two weeks since we published our first article dealing with the App Store in The Busted Loop Blog. Our reports have been picked up and syndicated around the world.

Up until now the articles have focused on the US App Store. In response to the international attention we are now going to begin publishing more internationally-focused analysis.

As a preview, here's a chart of Paid vs. Free distribution in App Store categories for four large, English-speaking, countries.

There are definitely some geography-specific trends that are observable across categories. Some countries tend to pay for more apps than others, so they have more paid apps that are popular.

The anomalies are even more interesting. Look at the chart, and notice that spot on the right where both United Kingdom and Australia have an uncharacteristic bump, whereas the other two countries have a dip. That's the "Sports" category.

And then there's the most noticeable dip of all - the only point in which the US has the least paid apps in the Top 100 - that category is "News".

Worldwide analysis is going to be a lot of fun.

Reader Comments (14)

Sounds like you need some pivot charts :)

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Sounds like you need some pivot charts

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